Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
Autor: | Martín-Santana, J.D., Reinares-Lara, E., Reinares-Lara, P. |
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Zdroj: | In Spanish Journal of Marketing - ESIC February 2017 21(1):63-71 |
Databáze: | ScienceDirect |
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