Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
| Autor: | Calvo Dopico, D., Mendes, R., Silva, H.A., Verrez-Bagnis, V., Pérez-Martín, R., Sotelo, C.G. |
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| Zdroj: | In Spanish Journal of Marketing - ESIC September 2016 20(2):93-103 |
| Databáze: | ScienceDirect |
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