Does metaverse improve recommendations quality and customer trust? A user-centric evaluation framework based on the cognitive-affective-behavioural theory

Autor: Abumalloh, Rabab Ali, Nilashi, Mehrbakhsh, Halabi, Osama, Ali, Raian
Zdroj: In Journal of Innovation & Knowledge October-December 2024 9(4)
Databáze: ScienceDirect