The influence of product innovation messages on the intention to purchase incumbent products
| Autor: | Lee, Kyootai ⁎, Shim, Eugene, Kim, Jiyeon, Nam, Hyunjeong |
|---|---|
| Zdroj: | In Journal of Innovation & Knowledge July-September 2021 6(3):154-166 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|