Design Orientation Clusters in Design-Marketing Relationships: A Survey of Spanish Companies

Autor: Cantó-Primo, Mónica, Frasquet, Marta, Gil-Saura, Irene, Borja de Mozota, Brigitte
Zdroj: In She Ji: The Journal of Design, Economics, and Innovation Fall 2023 9(3):379-401
Databáze: ScienceDirect