The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -
| Autor: | Sun, Hui, Dai, You-Yu, Jeon, Su-Sung, Lee, Rok, Wang, Hongyun, Shi, Xing, Sun, Long, Wang, Yan |
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| Zdroj: | In Heliyon 30 August 2024 10(16) |
| Databáze: | ScienceDirect |
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