Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces
| Autor: | Puspitasari, Ira, Rusydi, Febdian, Nuzulita, Nania, Hsiao, Chin-Sung |
|---|---|
| Zdroj: | In Heliyon August 2023 9(8) |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|