Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment
| Autor: | Guzmán Rincón, Alfredo, Carrillo Barbosa, Ruby Lorena, Amado Mateus, Marelby, Ordoñez Saavedra, Néstor |
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| Zdroj: | In Heliyon April 2023 9(4) |
| Databáze: | ScienceDirect |
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