Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

Autor: Alguacil, M., Núñez-Pomar, J., Calabuig, F., Escamilla-Fajardo, P., Staskeviciute-Butiene, I.
Zdroj: In Heliyon June 2021 7(6)
Databáze: ScienceDirect