Pitch envisaging: The role of narrative transportation in pitching success
| Autor: | Purtell, Clinton T., Rutherford, Matthew W., Phillips, Duygu, Pollack, Jeffrey M., Edwards, Bryan D. |
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| Zdroj: | In Journal of Business Venturing Insights November 2024 22 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect