What we feel and why we buy: the influence of emotions on consumer decision-making
| Autor: | Achar, Chethana, So, Jane, Agrawal, Nidhi, Duhachek, Adam |
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| Zdroj: | In Current Opinion in Psychology August 2016 10:166-170 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Achar, Chethana, So, Jane, Agrawal, Nidhi, Duhachek, Adam |
|---|---|
| Zdroj: | In Current Opinion in Psychology August 2016 10:166-170 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect