Brand deletion: How the decision-making approach affects deletion success
| Autor: | Temprano-García, Víctor, Rodríguez-Escudero, Ana Isabel, Rodríguez-Pinto, Javier |
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| Zdroj: | In BRQ Business Research Quarterly April-June 2018 21(2):69-83 |
| Databáze: | ScienceDirect |
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