The power of play in microfinance: Examining the effect of gamification on customer relationship management performance
Autor: | Liu, Aiping, Urquía-Grande, Elena, López-Sánchez, Pilar, Rodríguez-López, Ángel |
---|---|
Zdroj: | In Journal of Behavioral and Experimental Finance December 2024 44 |
Databáze: | ScienceDirect |
Externí odkaz: |