The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement
Autor: | Chen, Ruixia, Zhou, Zhimin, Zhan, Ge, Zhou, Nan |
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Zdroj: | In Journal of Destination Marketing & Management March 2020 15 |
Databáze: | ScienceDirect |
Externí odkaz: |