Destination brand equity-formation: Positioning by tourism type and message consistency
| Autor: | Rodríguez-Molina, M.A., Frías-Jamilena, D.M., Del Barrio-García, S., Castañeda-García, J.A. |
|---|---|
| Zdroj: | In Journal of Destination Marketing & Management June 2019 12:114-124 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect