Re-conceptualizing customer-based destination brand equity
| Autor: | Dedeoğlu, Bekir Bora, Van Niekerk, Mathilda, Weinland, Jeffrey, Celuch, Krzysztof |
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| Zdroj: | In Journal of Destination Marketing & Management March 2019 11:211-230 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect