The role of affective factors on brand resonance: Measuring customer‐based brand equity for the Sarajevo brand
| Autor: | Duman, Teoman, Ozbal, Okai, Duerod, Malcolm |
|---|---|
| Zdroj: | In Journal of Destination Marketing & Management June 2018 8:359-372 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect