A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media
| Autor: | Díaz-Meneses, Gonzalo |
|---|---|
| Zdroj: | In Journal of Destination Marketing & Management March 2019 11:166-182 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect