Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
| Autor: | Herrero, Ángel, San Martín, Héctor, Garcia de los Salmones, María del Mar, Collado, Jesús |
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| Zdroj: | In Journal of Destination Marketing & Management December 2017 6(4):353-362 |
| Databáze: | ScienceDirect |
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