The Analysis of WOM in Slovak Republic and Impact of WOM on Consumers’ Purchasing Decision

Autor: Dzian, Michal a, Triznova, Miroslava b, ⁎, Kaputa, Vladislav c, Supin, Mikulas d
Zdroj: In Procedia Economics and Finance 2015 26:975-981
Databáze: ScienceDirect