Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives
| Autor: | Vinerean, Simona, Opreana, Alin, Ţichindelean, Mihai |
|---|---|
| Zdroj: | In Procedia Economics and Finance 2014 16:621-630 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|