Consumer Behavior Analysis and Open Innovation on Actual Purchase from Online Live Selling: A case study in the Philippines

Autor: Ong, Ardvin Kester S., German, Josephine D., Almario, Alyannah Ysabel V., Vistan, Jodi Marie V., Galang, Jeanne Allen P., Dantis, Jimmuel R., Balboa, Evangeline
Zdroj: In Journal of Open Innovation: Technology, Market, and Complexity June 2024 10(2)
Databáze: ScienceDirect