E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness
| Autor: | Salah, Omar Hasan, Ayyash, Mohannad Moufeed |
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| Zdroj: | In Journal of Open Innovation: Technology, Market, and Complexity March 2024 10(1) |
| Databáze: | ScienceDirect |
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