The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis

Autor: Ingrassia, Marzia *, Altamore, Luca, Bacarella, Simona, Columba, Pietro, Chironi, Stefania
Zdroj: In Journal of Open Innovation: Technology, Market, and Complexity December 2020 6(4)
Databáze: ScienceDirect