Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
| Autor: | Cardoso, António, Gabriel, Marx, Figueiredo, Jorge, Oliveira, Isabel, Rêgo, Reiville, Silva, Rui *, Oliveira, Márcio, Meirinhos, Galvão |
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| Zdroj: | In Journal of Open Innovation: Technology, Market, and Complexity September 2022 8(3) |
| Databáze: | ScienceDirect |
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