Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust
| Autor: | Cardoso, António, Paulauskaitė, Augustė, Hachki, Hajar, Figueiredo, Jorge, Oliveira, Isabel, Rêgo, Reiville, Silva, Rui *, Meirinhos, Galvão |
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| Zdroj: | In Journal of Open Innovation: Technology, Market, and Complexity September 2022 8(3) |
| Databáze: | ScienceDirect |
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