Brand relationships and risk: influence of risk avoidance and gender on brand consumption
| Autor: | Lee, Seung-Hee, Workman, Jane E., Jung, Kwangho * |
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| Zdroj: | In Journal of Open Innovation: Technology, Market, and Complexity September 2016 2(3):1-15 |
| Databáze: | ScienceDirect |
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