The importance of mobile applications for companies' brand image: A study using structural equations
Autor: | Mariano, Ari Melo, Silva, Marcel Carneiro, Mello, Tarcilla Mariano, Santos, Maíra Rocha |
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Zdroj: | In Procedia Computer Science 2022 214:1128-1135 |
Databáze: | ScienceDirect |
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