Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant
| Autor: | Basri, Nur A’mirah Hassan, Ahmad, Roslina, Anuar, Faiz I., Ismail, Khairul Azam |
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| Zdroj: | In Procedia - Social and Behavioral Sciences 23 June 2016 222:324-331 |
| Databáze: | ScienceDirect |
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