Service Quality and Previous Experience as a Moderator in Determining Tourists’ Satisfaction with Rural Tourism Destinations in Malaysia: A Partial Least Squares Approach
| Autor: | Rajaratnam, Sushila Devi, Munikrishnan, Uma Thevi, Sharif, Saeed Pahlevan, Nair, Vikneswaran |
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| Zdroj: | In Procedia - Social and Behavioral Sciences 20 August 2014 144:203-211 |
| Databáze: | ScienceDirect |
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