Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry
| Autor: | Abdullah, Mohamad Fariz, Putit, Lennora, Teo, Carol Boon Chui |
|---|---|
| Zdroj: | In Procedia - Social and Behavioral Sciences 15 May 2014 130:371-378 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|