Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness
| Autor: | Claudiu-Cătălin, Munteanu, Dorian-Laurenţiu, Florea |
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| Zdroj: | In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112 |
| Databáze: | ScienceDirect |
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