The Role of Popular TV Series and TV Series Characters in Creating Brand Awareness
| Autor: | Yildirim, Yildirim, Aydın, Kenan |
|---|---|
| Zdroj: | In Procedia - Social and Behavioral Sciences 24 October 2012 62:695-705 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Yildirim, Yildirim, Aydın, Kenan |
|---|---|
| Zdroj: | In Procedia - Social and Behavioral Sciences 24 October 2012 62:695-705 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|