When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process
| Autor: | Chen, Sixuan, Zhao, Junhong, Xu, Huan, Zhu, Zhangxiang |
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| Zdroj: | In Electronic Commerce Research and Applications January-February 2024 63 |
| Databáze: | ScienceDirect |
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