Does gamification engage users in online shopping?
| Autor: | García-Jurado, Alejandro a, Torres-Jiménez, Mercedes b, Leal-Rodríguez, Antonio L. c, ⁎, Castro-González, Pilar d |
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| Zdroj: | In Electronic Commerce Research and Applications July-August 2021 48 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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