Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention
| Autor: | Siqueira, Jose Ribamar, Jr., Peña, Nathalie García, ter Horst, Enrique, Molina, German |
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| Zdroj: | In Electronic Commerce Research and Applications September-October 2019 37 |
| Databáze: | ScienceDirect |
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