The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
| Autor: | Drossos, Dimitris A., Kokkinaki, Flora, Giaglis, George M., Fouskas, Konstantinos G. |
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| Zdroj: | In Electronic Commerce Research and Applications November-December 2014 13(6):423-430 |
| Databáze: | ScienceDirect |
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