Utilitarian motivations in online consumption: Dimensional structure and scales
Autor: | Martínez-López, Francisco J., Pla-García, Cintia, Gázquez-Abad, Juan Carlos, Rodríguez-Ardura, Inma |
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Zdroj: | In Electronic Commerce Research and Applications May-June 2014 13(3):188-204 |
Databáze: | ScienceDirect |
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