Utilitarian motivations in online consumption: Dimensional structure and scales

Autor: Martínez-López, Francisco J., Pla-García, Cintia, Gázquez-Abad, Juan Carlos, Rodríguez-Ardura, Inma
Zdroj: In Electronic Commerce Research and Applications May-June 2014 13(3):188-204
Databáze: ScienceDirect