Self-reference bias in students' and managers' selection of target market segments
| Autor: | Greenacre, Luke, Jaeger, Victoria, Martin, James, Patrick, Sarah, Nguyen, Yolanda, Fryer, William |
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| Zdroj: | In International Journal of Management Education March 2017 15(1):39-48 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect