Sports icons in nation branding the interplay of motivations, culture and country attachement
| Autor: | Vila-López, Natalia, Pascual-Riquelme, Isabel, Küster-Boluda, Inés, Aragonés-Jericó, Cristina |
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| Zdroj: | In Journal of Hospitality and Tourism Management December 2024 61:316-327 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect