Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs
| Autor: | Ong, Yi Xuan, Sun, Tao, Ito, Naoya |
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| Zdroj: | In Journal of Hospitality and Tourism Management September 2024 60:194-207 |
| Databáze: | ScienceDirect |
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