The influence of ICH-narrator/self-congruity on tourist's purchase intention of intangible cultural heritage products in a narrative context
| Autor: | Guo, Yanbing, Cao, Zhe, Zhu, Zhuanfa |
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| Zdroj: | In Journal of Hospitality and Tourism Management September 2022 52:151-160 |
| Databáze: | ScienceDirect |
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