Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
| Autor: | Peco-Torres, Francisco, Polo-Peña, Ana Isabel, Frías-Jamilena, Dolores María |
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| Zdroj: | In Journal of Hospitality and Tourism Management June 2021 47:46-57 |
| Databáze: | ScienceDirect |
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