The Natural Monopoly effect in brand image associations
| Autor: | Stocchi, Lara *, Pare, Vipul, Fuller, Rachel, Wright, Malcolm |
|---|---|
| Zdroj: | In Australasian Marketing Journal (AMJ) November 2017 25(4):309-316 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Stocchi, Lara *, Pare, Vipul, Fuller, Rachel, Wright, Malcolm |
|---|---|
| Zdroj: | In Australasian Marketing Journal (AMJ) November 2017 25(4):309-316 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|