How consumers respond to incentivized word of mouth: An examination across gender
| Autor: | Tercia, Christiana Yosevina a, *, Teichert, Thorsten b |
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| Zdroj: | In Australasian Marketing Journal (AMJ) February 2017 25(1):46-56 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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