Effect of Public Disgrace on Celebrity Endorser Value
| Autor: | Bednall, David H.B., Collings, Anthony |
|---|---|
| Zdroj: | In Australasian Marketing Journal (AMJ) 2000 8(2):47-57 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Bednall, David H.B., Collings, Anthony |
|---|---|
| Zdroj: | In Australasian Marketing Journal (AMJ) 2000 8(2):47-57 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|