RFM ranking – An effective approach to customer segmentation
| Autor: | Christy, A. Joy, Umamakeswari, A., Priyatharsini, L., Neyaa, A. |
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| Zdroj: | In Journal of King Saud University - Computer and Information Sciences December 2021 33(10):1251-1257 |
| Databáze: | ScienceDirect |
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