Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
| Autor: | Eppmann, René, Bekk, Magdalena, Klein, Kristina |
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| Zdroj: | In Journal of Interactive Marketing August 2018 43:98-115 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect