Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
| Autor: | Cruz, Ryan E., Leonhardt, James M., Pezzuti, Todd |
|---|---|
| Zdroj: | In Journal of Interactive Marketing August 2017 39:104-116 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Cruz, Ryan E., Leonhardt, James M., Pezzuti, Todd |
|---|---|
| Zdroj: | In Journal of Interactive Marketing August 2017 39:104-116 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect